(JCB) Chapter 10 Branding/The Self and Social Interaction

Goffman said “How we present our self depends on the particular “stage” we are on, and also the kind of impression we seek to convey to our “audience”. ” I believe this is so true because my parents always told me how I dress and present my self every-time I leave the house is how I am presenting them and how I am making them look. For example my parents told me if I look bummy than I make them look like they didn’t raise me right to get ready for the day etc. I do believe that brands also have a lot to do with our self identity. When I was in high school I didn’t have an i phone and everyone else did and I felt like I wasn’t cool because I had a Galaxy so it made me feel like I was poor because my parents couldn’t afford it. I questioned myself like how can everyone else afford it but not my parents? I really like this chapter because it makes a lot of sense how we identify ourselves through brands but also how family and friends thoughts about us can manage/create our own self identity.